Dear partner,
As a leading cybersecurity vendor, Bitdefender is always focused on how we can optimize our product portfolio to address the packaging and pricing needs of the market.
We are excited to introduce a new portfolio structure that we believe will bring several benefits for Bitdefender partners. The launch of the new portfolio is planned for early April 2022.
This strategic initiative simplifies the Bitdefender Business Portfolio and makes partnering with Bitdefender even easier. Some of the benefits of the new structure include enhanced a-la-carte licensing in support of new customer acquisition and cross-sell, better differentiation versus competitors by including advanced security capabilities in the base a-la-carte licenses, simplified packages and clearer naming for our GravityZone products.
Highlights of the new portfolio:
- The a-la-carte licensing model is being updated: advanced security capabilities (Cloud Sandbox, HyperDetect and Root Cause Analysis) will now be included in the base license to provide an even higher security level with the base tier. We are also consolidating SKUs and will support both on-premises and cloud console deployments from the same SKU/license.
- The current a-la-carte products and GravityZone Advanced Business Security will move to End-of-Sale for new customers starting April 1st, 2022. This is due to the introduction of the enhanced a-la-carte licensing mentioned above and to optimize the number of packages in our business solutions portfolio from four to three.
o To ensure a smooth transition for existing customers, these SKUs will continue to be available for renewals for a period of up to 3 years (customers can renew with an end date through 12/31/2025).
o We encourage partners to upgrade existing a-la-carte customers to the new SKUs during this period and to upgrade Advanced Business Security customers to GravityZone Elite (to be renamed GravityZone Business Security Premium).
- Product naming is being updated for consistency and clarity. The most important changes are to our security packages: GravityZone Elite will become GravityZone Business Security Premium and GravityZone Ultra will become GravityZone Business Security Enterprise.
For more details on the changes and new tools specially designed for Bitdefender partners, please see this slide deck and watch the New Business Portfolio introduction webinar.
Always Defending,
The Bitdefender Team
